Thursday, April 06, 2006

Telemarketers Are So Special....

I don't think I've gone a day this week without being hit by a telemarketer offering online promotion of my legal practice. The latest one said that they have a special technique which gets their clients' sites listed above all the other listings in Google. (Because AdWords is such a big secret.)

If these companies are so good at online promotion, why are they using telemarketers? And if these companies are so good at law firm promotion, why do they have so many practice areas available in my "territory"? "You want personal injury? No? How about family law? Criminal defense? Employment discrimination?" Well, no, I really don't.

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