The Times states,
Now Apple has announced Boot Camp, which will allow some versions of Windows to run more or less natively on an Apple machine. ...Or maybe Mac users who want to be able to run some PC programs will find Boot Camp convenient, and far superior "Virtual PC" emulator software. Or maybe it will help convince people who want to transition away from Windows, which is substantially inferior to Mac OS X, but want relative certainty that they will be able to access their old files in the new system.
So the prospect of Boot Camp raises two very different scenarios. Windows users will buy Apple machines to run Windows. Or they may try out Apple's operating system just for the fun of it and get hooked.