Tuesday, July 25, 2006
A quality law firm website?
You shouldn't assume that yesterday's boilerplate law firm website, which you probably already overvalue, will maintain its search engine performance or get the best price through Google's "pay per click" AdWords service unless you pay some attention to quality. There are aspects of quality you may expect - adding content to the site helps. If all you have is the web designer's initial boilerplate, think about adding some original material.