I followed the author of the law firm website marketing article I just discussed to his own site:
Richard Lavinthal's authoritarian Web search appearances stem from decades of public, private and NGO legal media relations for some of the biggest legal cases in America.Maybe, just maybe, the word he was looking for was "authoritative"?
That relates to the following claim:
If you search Google, Yahoo or Bing, the three top search engines delivering nearly 94% of all U.S. searches. Richard Lavinthal, and his legal PR service, PRforLAW, LLC will be displayed in five or more first--page, top-10 results.If I search the major search engines for what? If I just keep hammering in random search terms, or assign ten thousand monkeys to the task, I'll eventually find five search phrases for which his site ranks?
He gives one example of his ranking, for the term "legal media relations". Given that there's no appreciable competition or demand for that term, that's not much of a surprise. I rank really well for "demockery in action" - without even trying. (But nobody's searching for that phrase.)
Update: The language quoted above has been rephrased,
Top search engines Google®, Yahoo®, Bing® or Ask® deliver nearly 99% of all U.S. searches. Richard Lavinthal, at PRforLAW, LLC appears in more first-page, top-10 "organic" results. These are unpaid authoritative links, There are thousands of PR practitioners in agencies of all sizes in the United States who would be pleased to appear in just one top-ten search "hit."I am still not sure what the first assertion is intended to mean - he appears in more top search resorts than whom? (And if I were to nitpick, a comma is substituted for a period.) But it is otherwise much improved.