It's a good question. Seth Godin's correct that differentiation is key - if you wish to survive as a travel agent, stock broker, real estate agent... you need to find some way to either justify your commission or fee.
I recently took a trip to Chile, made much better by the advice of Ellen Craig, who unabashedly bills herself as a "luxury travel consultant". She helped us find and stay in properties we were unlikely to either identify or choose on our own, and those properties proved to be excellent to amazing.
Here, differentiation is the price point. But if you're planning a fifth anniversary trip (as we were), maybe it's time for some self-indulgence.
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