Wednesday, September 29, 2004

Bad Coverage of Bad Polls


As poor as U.S. news coverage can be of the important issues of the day, it perhaps isn't surprising that CNN's coverage is particularly bad when it turns its spotlight on itself. CJR Campaign Desk observes CNN's coverage of MoveOn's criticism of the methodology of recent CNN/Gallup polls:
Anchor Judy Woodruff began by briefly outlining MoveOn's complaint: "[R]ecent polls have shown George W. Bush leading John Kerry and MoveOn.org claims Gallup's polling techniques exaggerate Republican support." Woodruff then gave Gallup editor-in-chief Frank Newport almost three minutes to respond, uninterrupted, to the charges. Naturally, Newport defended Gallup's methodology, but essentially asked viewers to take it on faith that he knows what he's doing.

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