Using ICANN's New Domains to Take on Facebook

Commenting on the new ICANN rules, Nina Gregory comments,¹

What that means is that big brands see big opportunities. He gives an example of what a company like Canon could do. It could acquire dot-Canon, and even the generic dot-camera, and could create photo-sharing Web sites grouped within those domains.

"So not only is Canon now going to be dot-Canon," he says, "but Canon can now issue secondary domains to every one of its camera owners, and what they might very well do is embed a chip in their cameras that link that camera owner to their ID so that as they're taking photos they could just be automatically uploading photos to a photo-sharing site. I mean, that's just one possibility."

I'm inspired. I'm going to obtain a top level domain and create a competitor for Facebook. What do you think - does .pod work, or does the concept of "pod people" need too much explaining. Perhaps .borg?
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1. The article highlights a great quote:

"If I had $185,000, I'd spend it on something else."

- Esther Dyson, former chair, ICANN