So Sayeth the Winklevii

Skip this post if you haven't yet seen The Social Network.

The Social Network, with a rather unsympathetic depiction of Mark Zuckerberg, helps carry itself by presenting a series of characters who are even less sympethetic. In the early part of the film that role was filled by Cameron and Tyler Winklevoss. In the later part of the film, by Sean Parker. Which isn't to say there aren't elements of humanity to those characters, or by the same token somebody whose arrogant disdain helps humanize the Winklevoss brothers (enter Larry Summers), but the elements of caricature and exaggeration (along with Jesse Eisenberg's impressive portrayal of 'Zuckerberg') help carry the film forward.

The film doesn't quite answer the question of why Zuckerberg played the Winklevoss brothers for suckers. One interpretation is that they treated him with arrogant disdain, as somebody who was capable of scripting their vision of a social website but not worthy of getting past the bike room of their social club. The other is more mercenary: that Zuckerberg didn't believe in the brothers or their vision of a social network, but he recognized the importance of primacy. He strung them along because had he done otherwise they might have sought out a different programmer and become the first to market. One way or another, it was Zuckerberg's failure to simply tell them, "No, I'm not going to work with you," (along with, if accurately depicted, his behavior during depositions) that breathed life into a lawsuit that would otherwise have had no legs.

David Brooks recently lectured us that the Harvard that is depicted in the movie doesn't actually exist. That there is no longer an elite Harvard with "the old WASP Harvard of Mayflower families, regatta blazers and Anglo-Saxon cheekbones" squared off against "the largely Jewish and Asian Harvard of brilliant but geeky young strivers". The Winklevoss brothers, celluloid personifications of the "old WASP Harvard" who were depicted in the film as wearing regatta blazers at the time of their decision to sue Zuckerberg, appear to disagree:

The 29-year-old identical twins, who are suing the Internet site on claims they came up with the idea for Facebook while students at Harvard University, said on Saturday they were pleased with the way they were portrayed in the Hollywood film.

“It does a great job of capturing the factual events of the 18 months of the founding of Facebook. It is a true story,” Cameron said in an interview.

Whatever reticence the brothers once had about suing has apparently evaporated, as "the twins have taken up legal action again, saying they were given misinformation about Facebook’s value and that relevant documents were withheld." A few 'Zuckerberg' quotes, then, from the "true story":

If you guys were the inventors of Facebook, you'd have invented Facebook.

The "Winklevii" aren't suing me for intellectual property theft. They're suing me because for the first time in their lives, things didn't go exactly the way they were supposed to for them.

A guy who makes a nice chair doesn't owe money to everyone who has ever built a chair.

Character Flaws of the Rich and Powerful

In an odd column about The Social Network, simultaneously emphasizing that it is a fictionalized account of Mark Zuckerberg's rise and treating it as if it's fact, David Brooks laments,

The Zuckerberg character is without social and moral skills. It’s not that he’s a bad person. He’s just never been house-trained. He’s been raised in a culture reticent to talk about social and moral conduct. The character becomes a global business star without getting a first-grade education in interaction.

and concludes,

Many critics have compared this picture to “Citizen Kane.” But I was reminded of the famous last scene in “The Searchers,” in which the John Wayne character is unable to join the social bliss he has created. The character gaps that propel some people to do something remarkable can’t be overcome simply because they have managed to change the world.

It seems worth noting that the psychological factors that Brooks ascribes to not being "house trained" as a result of being "raised in a culture reticent to talk about social and moral conduct" should evoke in his mind something a bit more contemporary than a John Wayne movie. It's interesting that he rejects, without any real analysis, the comparison to Citizen Kane, a fictionalized account of William Randolph Hearst. Who was more ruthless, "Caine" or Zuckerman as depicted in the movie? Who was more vengeful, less moral, more selfish? Were "Caine's" character flaws a manifestation of his being "raised in a culture reticent to talk about social and moral conduct"?

The fact is, darn few people claw their way to the top of the economic pyramid while playing the part of the socially conscious gentleman. The novelty in the rise of somebody like (movie) Zuckerberg is not so much that he's ruthless with his friends and enemies alike, but that (as Brooks points out) he's a "nerd" - somebody who wouldn't have been able to penetrate the class system that Brooks assures us no longer exists at Harvard. Yes, the information age has allowed a huge number of "nerds", including many with weak social skills", to become wealthy and lead companies. Historically many of those same people would have been stuck working for somebody else. But let's not pretend that the history of capitalism stands as a monument to moral, ethical, well-socialized businessmen.

I sometimes come across platitudinous assertions about the wealthy and powerful, such as "Great men have great appetites" or "Great men have great faults." The fact is, every human being has faults, and most of us have pretty significant faults. Appetites? The same thing - I doubt that there's a person on the planet who hasn't, at some point in time, wanted or felt driven to do something that was wrong or immoral - but when you're wealthy you can either find "legal" ways to exercise your desires, or use your wealth to insulate yourself from consequence. Think of Rupert Murdoch and the way he looted his companies for personal gain - he is indignant at his prosecution because, in effect, he "stole the money, fair and square". He and his lawyers found a way to loot the companies that they believed to be legal. Take a look at Elliot Spitzer and his prostitutes, or Tiger Woods and his affairs. Their wealth brought them opportunities (or is it temptations) that most people don't get, and they made choices based upon their own character. On one level, most certainly, it's easier to avoid crossing a moral line if you don't face temptation. But on another level there's nothing special about them that compelled them to surrender to temptation. It's still a matter of personal choice - what type of person do you want to be?

I think you will find that, among people who manage to climb to the top of the economic pyramid, there's a tendency to put concerns about others - their wishes, feelings, needs, whatever - to the background. There is often a single-mindedness to their push to the top. In some cases that's highly contextual, with the driven individual simply not allowing others to stand between him and his goal. With others it branches out into all areas of his life. That has a lot less to do with being "raised in a culture reticent to talk about social and moral conduct" and a lot more to do with their childhood experiences and their personality. How many generations of wealthy people would have told you that their station was a manifestation of the will of God, and would happily explain why their actions were morally proper if not dictated by their faith?

I don't want to sound like Brooks, and oversimplify the wealthy into two classes of individual. But I do think it's fair to observe that the tendency to run roughshod over others within the context of business does roughly break down into two varieties: those who simply don't care, and those who recognize what they are doing and seek forgiveness after-the-fact - adherents to the principle that it's easier to get forgiveness than to get permission. (If you succeed, odds are you'll get that permission. And if you successes significantly outweigh your failures, you'll probably still get forgiven.) Forging ahead when others around you are urging caution can be reasonably described as leadership. But, as one would hope that movie Zuckerman learned by the end of the screenplay, you don't have to be an ass to be a leader.