This is actually a bit truncated. The steps are:
Lather, rinse, repeat.
Why is the Em-Ess-Em ignoring this huge Faux Story?
After days or weeks of flood-the-zone coverage across multiple conservative media outlets, some significant portion of the base is convinced that the faux story is true and/or significant.
Mainstream press takes note of (3) and speculates about the political and electoral consequences.
Panicked Democrats react as though the faux story is true and/or significant.
See, we told you it was a huge story!
Wednesday, August 25, 2010
How to Build a Fake News Story
Original by Julian Sanchez, with some supplemental observations offered by CJR.