Wednesday, August 25, 2010

How to Build a Fake News Story

Original by Julian Sanchez, with some supplemental observations offered by CJR.
This is actually a bit truncated. The steps are:
  1. Faux Story

  2. Why is the Em-Ess-Em ignoring this huge Faux Story?

  3. After days or weeks of flood-the-zone coverage across multiple conservative media outlets, some significant portion of the base is convinced that the faux story is true and/or significant.

  4. Mainstream press takes note of (3) and speculates about the political and electoral consequences.

  5. Panicked Democrats react as though the faux story is true and/or significant.

  6. See, we told you it was a huge story!

Lather, rinse, repeat.

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